Vintage GUCCI Plus Tote with Color Web Straps

  • $250.00
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Authentic Vintage GUCCI Plus Tote, 1980s


  • GG Plus Pattern Coated Canvas
  • Pigskin Leather Trim
  • Color Web Straps
  • Exterior Slip Pocket
  • Open Top to Large Compartment 



The Story of GUCCI PLUS - In 1983, the GUCCI company was suffering financially and in brand image. Paolo Gucci (son of Aldo and grandson of Guccio Gucci) wanted to create more commercial products under his own name but the idea was not well accepted by the family and he was fired from the company. Alone, he he started his own line called 'Gucci Plus'.This line was only distributed in the States for a very very short time as he was sued by the house of Gucci for copyright infringement. The house of Gucci fought him based on the use of the name Gucci, and the design elements used in Paolo's products. In 1987 Paolo won a court case that allowed him to use the Gucci name on products he produced but had to be trademarked as recognisably different to those of the main Gucci   



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